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1 Ergebnisse
1
Technology versus Design Innovation's Effects on Sales and ..:
Rubera, Gaia
;
Droge, Cornelia
Journal of Product Innovation Management. 30 (2013) 3 - p. 448-464 , 2013
Link:
https://doi.org/10.1111/jpim.12012
RT Journal T1 <Title>Technology versus Design Innovation's Effects on Sales and Tobin's Q: The Moderating Role of Branding Strategy</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1111_jpim.12012&Exemplar=1&LAN=DE A1 Rubera, Gaia A1 Droge, Cornelia PB Wiley YR 2013 SN 0737-6782 SN 1540-5885 JF Journal of Product Innovation Management VO 30 IS 3 SP 448 OP 464 LK http://dx.doi.org/https://doi.org/10.1111/jpim.12012 DO https://doi.org/10.1111/jpim.12012 SF ELIB - SuUB Bremen
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