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1 Ergebnisse
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How Do Consumer Characteristics Affect the Bias in Measurin..:
Hofstetter, Reto
;
Miller, Klaus M.
;
Krohmer, Harley
.
Journal of Product Innovation Management. 30 (2013) 5 - p. 1042-1053 , 2013
Link:
https://doi.org/10.1111/jpim.12040
RT Journal T1 <Title>How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products?</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1111_jpim.12040&Exemplar=1&LAN=DE A1 Hofstetter, Reto A1 Miller, Klaus M. A1 Krohmer, Harley A1 Zhang, Z. John PB Wiley YR 2013 SN 0737-6782 SN 1540-5885 JF Journal of Product Innovation Management VO 30 IS 5 SP 1042 OP 1053 LK http://dx.doi.org/https://doi.org/10.1111/jpim.12040 DO https://doi.org/10.1111/jpim.12040 SF ELIB - SuUB Bremen
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