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1 Ergebnisse
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The Antecedents and Consequences of Affordable Value Innova..:
Ernst, Holger
;
Kahle, Hanna Nari
;
Dubiel, Anna
..
Journal of Product Innovation Management. 32 (2014) 1 - p. 65-79 , 2014
Link:
https://doi.org/10.1111/jpim.12171
RT Journal T1 <Title>The Antecedents and Consequences of Affordable Value Innovations for Emerging Markets</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1111_jpim.12171&Exemplar=1&LAN=DE A1 Ernst, Holger A1 Kahle, Hanna Nari A1 Dubiel, Anna A1 Prabhu, Jaideep A1 Subramaniam, Mohan PB Wiley YR 2014 SN 0737-6782 SN 1540-5885 JF Journal of Product Innovation Management VO 32 IS 1 SP 65 OP 79 LK http://dx.doi.org/https://doi.org/10.1111/jpim.12171 DO https://doi.org/10.1111/jpim.12171 SF ELIB - SuUB Bremen
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