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1 Ergebnisse
1
Virtual Word of Mouth and Willingness to Pay for Consumer E..:
Parry, Mark E.
;
Kawakami, Tomoko
Journal of Product Innovation Management. 32 (2014) 2 - p. 192-200 , 2014
Link:
https://doi.org/10.1111/jpim.12178
RT Journal T1 <Title>Virtual Word of Mouth and Willingness to Pay for Consumer Electronic Innovations</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1111_jpim.12178&Exemplar=1&LAN=DE A1 Parry, Mark E. A1 Kawakami, Tomoko PB Wiley YR 2014 SN 0737-6782 SN 1540-5885 JF Journal of Product Innovation Management VO 32 IS 2 SP 192 OP 200 LK http://dx.doi.org/https://doi.org/10.1111/jpim.12178 DO https://doi.org/10.1111/jpim.12178 SF ELIB - SuUB Bremen
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