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Package Graphic Design: Investigating the Variables that Mo..:
Celhay, Franck
;
Trinquecoste, Jean François
Journal of Product Innovation Management. 32 (2014) 6 - p. 1014-1032 , 2014
Link:
https://doi.org/10.1111/jpim.12212
RT Journal T1 <Title>Package Graphic Design: Investigating the Variables that Moderate Consumer Response to Atypical Designs</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1111_jpim.12212&Exemplar=1&LAN=DE A1 Celhay, Franck A1 Trinquecoste, Jean François PB Wiley YR 2014 SN 0737-6782 SN 1540-5885 JF Journal of Product Innovation Management VO 32 IS 6 SP 1014 OP 1032 LK http://dx.doi.org/https://doi.org/10.1111/jpim.12212 DO https://doi.org/10.1111/jpim.12212 SF ELIB - SuUB Bremen
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