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1 Ergebnisse
1
Innovations—Doomed to Fail? Investigating Strategies to Ove..:
Heidenreich, Sven
;
Kraemer, Tobias
Journal of Product Innovation Management. 33 (2015) 3 - p. 277-297 , 2015
Link:
https://doi.org/10.1111/jpim.12273
RT Journal T1 <Title>Innovations—Doomed to Fail? Investigating Strategies to Overcome Passive Innovation Resistance</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1111_jpim.12273&Exemplar=1&LAN=DE A1 Heidenreich, Sven A1 Kraemer, Tobias PB Wiley YR 2015 SN 0737-6782 SN 1540-5885 JF Journal of Product Innovation Management VO 33 IS 3 SP 277 OP 297 LK http://dx.doi.org/https://doi.org/10.1111/jpim.12273 DO https://doi.org/10.1111/jpim.12273 SF ELIB - SuUB Bremen
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