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How marketers influence product platform decisions: A confi..:
Nijssen, Edwin J.
;
van Bommel, Ties
Journal of Product Innovation Management. 41 (2024) 3 - p. 600-622 , 2024
Link:
https://doi.org/10.1111/jpim.12723
RT Journal T1 <Title>How marketers influence product platform decisions: A configurational approach</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1111_jpim.12723&Exemplar=1&LAN=DE A1 Nijssen, Edwin J. A1 van Bommel, Ties PB Wiley YR 2024 SN 0737-6782 SN 1540-5885 JF Journal of Product Innovation Management VO 41 IS 3 SP 600 OP 622 LK http://dx.doi.org/https://doi.org/10.1111/jpim.12723 DO https://doi.org/10.1111/jpim.12723 SF ELIB - SuUB Bremen
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