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1 Ergebnisse
1
Strategic Implications of Confirmation Bias‐Inducing Advert..:
Bagchi, Rajesh
;
Ham, Sung H.
;
He, Chuan
Production and Operations Management. 29 (2020) 6 - p. 1573-1596 , 2020
Link:
https://doi.org/10.1111/poms.13176
RT Journal T1 <Title>Strategic Implications of Confirmation Bias‐Inducing Advertising</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1111_poms.13176&Exemplar=1&LAN=DE A1 Bagchi, Rajesh A1 Ham, Sung H. A1 He, Chuan PB SAGE Publications YR 2020 SN 1059-1478 SN 1937-5956 JF Production and Operations Management VO 29 IS 6 SP 1573 OP 1596 LK http://dx.doi.org/https://doi.org/10.1111/poms.13176 DO https://doi.org/10.1111/poms.13176 SF ELIB - SuUB Bremen
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