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1 Ergebnisse
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A Planning Approach to Revenue Management for Non‐Guarantee..:
Shen, Huaxiao
;
Li, Yanzhi
;
Guan, Jingjing
.
Production and Operations Management. 30 (2021) 6 - p. 1583-1602 , 2021
Link:
https://doi.org/10.1111/poms.13275
RT Journal T1 <Title>A Planning Approach to Revenue Management for Non‐Guaranteed Targeted Display Advertising</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1111_poms.13275&Exemplar=1&LAN=DE A1 Shen, Huaxiao A1 Li, Yanzhi A1 Guan, Jingjing A1 Tso, Geoffrey K.F. PB SAGE Publications YR 2021 SN 1059-1478 SN 1937-5956 JF Production and Operations Management VO 30 IS 6 SP 1583 OP 1602 LK http://dx.doi.org/https://doi.org/10.1111/poms.13275 DO https://doi.org/10.1111/poms.13275 SF ELIB - SuUB Bremen
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