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The Benefit of Being Second: An Event Study of Social Media..:

Cummings, Jeff ; Dennis, Alan ; O'Donoghue, Shawn.
ACM SIGMIS Database: the DATABASE for Advances in Information Systems.  49 (2018)  2 - p. 54-78 , 2018
Link: https://doi.org/10.1145/3229335.3229340