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1 Ergebnisse
1
Decision-making in Choosing an Effective Celebrity Endorsem..:
Patel, Karan
;
Arroyo-Cañada, Francicso-Javier
;
Gil-Lafuente, Jaime
Foreign Trade Review. , 2023
Link:
https://doi.org/10.1177/00157325231214046
RT Journal T1
Decision-making in Choosing an Effective Celebrity Endorsement Strategy Using Fuzzy Forgotten Effects: A Cross-cultural Study
UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_00157325231214046&Exemplar=1&LAN=DE A1 Patel, Karan A1 Arroyo-Cañada, Francicso-Javier A1 Gil-Lafuente, Jaime PB SAGE Publications YR 2023 SN 0015-7325 SN 0971-7625 JF Foreign Trade Review LK http://dx.doi.org/https://doi.org/10.1177/00157325231214046 DO https://doi.org/10.1177/00157325231214046 SF ELIB - SuUB Bremen
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