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1 Ergebnisse
1
Artificial Intelligence in Utilitarian vs. Hedonic Contexts..:
Longoni, Chiara
;
Cian, Luca
Journal of Marketing. 86 (2020) 1 - p. 91-108 , 2020
Link:
https://doi.org/10.1177/0022242920957347
RT Journal T1
Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The "Word-of-Machine" Effect
UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_0022242920957347&Exemplar=1&LAN=DE A1 Longoni, Chiara A1 Cian, Luca PB SAGE Publications YR 2020 SN 0022-2429 SN 1547-7185 JF Journal of Marketing VO 86 IS 1 SP 91 OP 108 LK http://dx.doi.org/https://doi.org/10.1177/0022242920957347 DO https://doi.org/10.1177/0022242920957347 SF ELIB - SuUB Bremen
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