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1 Ergebnisse
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The Control–Effort Trade-Off in Participative Pricing: How ..:
Wang, Cindy Xin
;
Beck, Joshua T.
;
Yuan, Hong
Journal of Marketing. 85 (2021) 5 - p. 145-160 , 2021
Link:
https://doi.org/10.1177/0022242921990351
RT Journal T1
The Control–Effort Trade-Off in Participative Pricing: How Easing Pricing Decisions Enhances Purchase Outcomes
UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_0022242921990351&Exemplar=1&LAN=DE A1 Wang, Cindy Xin A1 Beck, Joshua T. A1 Yuan, Hong PB SAGE Publications YR 2021 SN 0022-2429 SN 1547-7185 JF Journal of Marketing VO 85 IS 5 SP 145 OP 160 LK http://dx.doi.org/https://doi.org/10.1177/0022242921990351 DO https://doi.org/10.1177/0022242921990351 SF ELIB - SuUB Bremen
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