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1 Ergebnisse
1
Influencer Marketing Effectiveness:
Leung, Fine F.
;
Gu, Flora F.
;
Li, Yiwei
..
Journal of Marketing. 86 (2022) 6 - p. 93-115 , 2022
Link:
https://doi.org/10.1177/00222429221102889
RT Journal T1 <Title>Influencer Marketing Effectiveness</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_00222429221102889&Exemplar=1&LAN=DE A1 Leung, Fine F. A1 Gu, Flora F. A1 Li, Yiwei A1 Zhang, Jonathan Z. A1 Palmatier, Robert W. PB SAGE Publications YR 2022 SN 0022-2429 SN 1547-7185 JF Journal of Marketing VO 86 IS 6 SP 93 OP 115 LK http://dx.doi.org/https://doi.org/10.1177/00222429221102889 DO https://doi.org/10.1177/00222429221102889 SF ELIB - SuUB Bremen
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