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1 Ergebnisse
1
Brand Equity in Good and Bad Times: What Distinguishes Winn..:
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, Jan-Benedict E.M.
Journal of Marketing. 87 (2022) 3 - p. 472-489 , 2022
Link:
https://doi.org/10.1177/00222429221122698
RT Journal T1
Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?
UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_00222429221122698&Exemplar=1&LAN=DE A1 Rajavi, Koushyar A1 Kushwaha, Tarun A1 Steenkamp, Jan-Benedict E.M. PB SAGE Publications YR 2022 SN 0022-2429 SN 1547-7185 JF Journal of Marketing VO 87 IS 3 SP 472 OP 489 LK http://dx.doi.org/https://doi.org/10.1177/00222429221122698 DO https://doi.org/10.1177/00222429221122698 SF ELIB - SuUB Bremen
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