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1 Ergebnisse
1
EXPRESS: Within-Category Satiation and Cross-Category Spill..:
Lu, Shijie
;
Yang, Sha
;
Yao, Yao (Alex)
Journal of Marketing. , 2024
Link:
https://doi.org/10.1177/00222429241274727
RT Journal T1 <Title>EXPRESS: Within-Category Satiation and Cross-Category Spillover in Multi-Product Advertising</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_00222429241274727&Exemplar=1&LAN=DE A1 Lu, Shijie A1 Yang, Sha A1 Yao, Yao (Alex) PB SAGE Publications YR 2024 SN 0022-2429 SN 1547-7185 JF Journal of Marketing LK http://dx.doi.org/https://doi.org/10.1177/00222429241274727 DO https://doi.org/10.1177/00222429241274727 SF ELIB - SuUB Bremen
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