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1 Ergebnisse
1
Communicating Brands in Television Advertising:
Bruce, Norris I.
;
Becker, Maren
;
Reinartz, Werner
Journal of Marketing Research. 57 (2020) 2 - p. 236-256 , 2020
Link:
https://doi.org/10.1177/0022243719892576
RT Journal T1
Communicating Brands in Television Advertising
UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_0022243719892576&Exemplar=1&LAN=DE A1 Bruce, Norris I. A1 Becker, Maren A1 Reinartz, Werner PB SAGE Publications YR 2020 SN 0022-2437 SN 1547-7193 JF Journal of Marketing Research VO 57 IS 2 SP 236 OP 256 LK http://dx.doi.org/https://doi.org/10.1177/0022243719892576 DO https://doi.org/10.1177/0022243719892576 SF ELIB - SuUB Bremen
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