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Relative Effectiveness of Print and Digital Advertising: A ..:
Venkatraman, Vinod
;
Dimoka, Angelika
;
Vo, Khoi
.
Journal of Marketing Research. 58 (2021) 5 - p. 827-844 , 2021
Link:
https://doi.org/10.1177/00222437211034438
RT Journal T1
Relative Effectiveness of Print and Digital Advertising: A Memory Perspective
UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_00222437211034438&Exemplar=1&LAN=DE A1 Venkatraman, Vinod A1 Dimoka, Angelika A1 Vo, Khoi A1 Pavlou, Paul A. PB SAGE Publications YR 2021 SN 0022-2437 SN 1547-7193 JF Journal of Marketing Research VO 58 IS 5 SP 827 OP 844 LK http://dx.doi.org/https://doi.org/10.1177/00222437211034438 DO https://doi.org/10.1177/00222437211034438 SF ELIB - SuUB Bremen
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