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Model design to investigate the role of augmented reality t..:
Irani, Hamid Reza
;
Karimi, Tooraj
;
Shafiei, Samira
SIMULATION. 100 (2024) 5 - p. 493-521 , 2024
Link:
https://doi.org/10.1177/00375497231223519
RT Journal T1
Model design to investigate the role of augmented reality technology on contextual marketing: a system dynamics approach
UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_00375497231223519&Exemplar=1&LAN=DE A1 Irani, Hamid Reza A1 Karimi, Tooraj A1 Shafiei, Samira PB SAGE Publications YR 2024 SN 0037-5497 SN 1741-3133 JF SIMULATION VO 100 IS 5 SP 493 OP 521 LK http://dx.doi.org/https://doi.org/10.1177/00375497231223519 DO https://doi.org/10.1177/00375497231223519 SF ELIB - SuUB Bremen
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