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1 Ergebnisse
1
Consumer Switching Costs: A Typology, Antecedents, and Cons..:
Burnham, Thomas A.
;
Frels, Judy K.
;
Mahajan, Vijay
Journal of the Academy of Marketing Science. 31 (2003) 2 - p. 109-126 , 2003
Link:
https://doi.org/10.1177/0092070302250897
RT Journal T1
Consumer Switching Costs: A Typology, Antecedents, and Consequences
UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_0092070302250897&Exemplar=1&LAN=DE A1 Burnham, Thomas A. A1 Frels, Judy K. A1 Mahajan, Vijay PB Springer Science and Business Media LLC YR 2003 SN 0000-0000 SN 0092-0703 JF Journal of the Academy of Marketing Science VO 31 IS 2 SP 109 OP 126 LK http://dx.doi.org/https://doi.org/10.1177/0092070302250897 DO https://doi.org/10.1177/0092070302250897 SF ELIB - SuUB Bremen
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