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The Influence of Pioneer Status and Experience Order on Con..:
Niedrich, Ronald W.
;
Swain, Scott D.
Journal of the Academy of Marketing Science. 31 (2003) 4 - p. 468-480 , 2003
Link:
https://doi.org/10.1177/0092070303254796
RT Journal T1 <Title>The Influence of Pioneer Status and Experience Order on Consumer Brand Preference: A Mediated-Effects Model</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_0092070303254796&Exemplar=1&LAN=DE A1 Niedrich, Ronald W. A1 Swain, Scott D. PB Springer Science and Business Media LLC YR 2003 SN 0000-0000 SN 0092-0703 JF Journal of the Academy of Marketing Science VO 31 IS 4 SP 468 OP 480 LK http://dx.doi.org/https://doi.org/10.1177/0092070303254796 DO https://doi.org/10.1177/0092070303254796 SF ELIB - SuUB Bremen
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