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Trustmarks, Objective-Source Ratings, and Implied Investmen..:
Aiken, K. D.
Journal of the Academy of Marketing Science. 34 (2006) 3 - p. 308-323 , 2006
Link:
https://doi.org/10.1177/0092070304271004
RT Journal T1 <Title>Trustmarks, Objective-Source Ratings, and Implied Investments in Advertising: Investigating Online Trust and the Context-Specific Nature of Internet Signals</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_0092070304271004&Exemplar=1&LAN=DE A1 Aiken, K. D. PB Springer Science and Business Media LLC YR 2006 SN 0092-0703 JF Journal of the Academy of Marketing Science VO 34 IS 3 SP 308 OP 323 LK http://dx.doi.org/https://doi.org/10.1177/0092070304271004 DO https://doi.org/10.1177/0092070304271004 SF ELIB - SuUB Bremen
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