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1 Ergebnisse
1
Book Reviews:
Mahmoud, E.
;
Rice, G.
;
Seitz, V. A.
Journal of the Academy of Marketing Science. 22 (1994) 2 - p. 186-187 , 1994
Link:
https://doi.org/10.1177/0092070394222009
RT Journal T1 <Title>Book Reviews</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_0092070394222009&Exemplar=1&LAN=DE A1 Mahmoud, E. A1 Rice, G. A1 Seitz, V. A. PB Springer Science and Business Media LLC YR 1994 SN 0092-0703 JF Journal of the Academy of Marketing Science VO 22 IS 2 SP 186 OP 187 LK http://dx.doi.org/https://doi.org/10.1177/0092070394222009 DO https://doi.org/10.1177/0092070394222009 SF ELIB - SuUB Bremen
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