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A Challenge within Macromarketing: Global Disasters:
Iacobucci, Dawn
Journal of Macromarketing. 39 (2019) 3 - p. 334-338 , 2019
Link:
https://doi.org/10.1177/0276146719860212
RT Journal T1 <Title>A Challenge within Macromarketing: Global Disasters</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_0276146719860212&Exemplar=1&LAN=DE A1 Iacobucci, Dawn PB SAGE Publications YR 2019 SN 0276-1467 SN 1552-6534 JF Journal of Macromarketing VO 39 IS 3 SP 334 OP 338 LK http://dx.doi.org/https://doi.org/10.1177/0276146719860212 DO https://doi.org/10.1177/0276146719860212 SF ELIB - SuUB Bremen
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