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Reviews and Communications:
Holton, Richard H.
Journal of Macromarketing. 14 (1994) 2 - p. 74-76 , 1994
Link:
https://doi.org/10.1177/027614679401400209
RT Journal T1 <Title>Reviews and Communications</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_027614679401400209&Exemplar=1&LAN=DE A1 Holton, Richard H. PB SAGE Publications YR 1994 SN 0276-1467 SN 1552-6534 JF Journal of Macromarketing VO 14 IS 2 SP 74 OP 76 LK http://dx.doi.org/https://doi.org/10.1177/027614679401400209 DO https://doi.org/10.1177/027614679401400209 SF ELIB - SuUB Bremen
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