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Patrimoine de marque : le passé au service du management de..:
Pecot, Fabien
;
De Barnier, Virginie
Recherche et Applications en Marketing (French Edition). 32 (2017) 4 - p. 77-96 , 2017
Link:
https://doi.org/10.1177/0767370116685542
RT Journal T1 <Title>Patrimoine de marque : le passé au service du management de la marque</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_0767370116685542&Exemplar=1&LAN=DE A1 Pecot, Fabien A1 De Barnier, Virginie PB SAGE Publications YR 2017 SN 0767-3701 SN 2051-2821 JF Recherche et Applications en Marketing (French Edition) VO 32 IS 4 SP 77 OP 96 LK http://dx.doi.org/https://doi.org/10.1177/0767370116685542 DO https://doi.org/10.1177/0767370116685542 SF ELIB - SuUB Bremen
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