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1 Ergebnisse
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Impact of Subliminal Advertising on Consumer Buying Behavio..:
Sofi, Shakeel Ahmad
;
Nika, Fayaz Ahmad
;
Shah, Mohd Shoib
.
Global Business Review. 19 (2018) 6 - p. 1580-1601 , 2018
Link:
https://doi.org/10.1177/0972150918791378
RT Journal T1
Impact of Subliminal Advertising on Consumer Buying Behaviour: An Empirical Study on Young Indian Consumers
UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_0972150918791378&Exemplar=1&LAN=DE A1 Sofi, Shakeel Ahmad A1 Nika, Fayaz Ahmad A1 Shah, Mohd Shoib A1 Zarger, Ather Sidiq PB SAGE Publications YR 2018 SN 0972-1509 SN 0973-0664 JF Global Business Review VO 19 IS 6 SP 1580 OP 1601 LK http://dx.doi.org/https://doi.org/10.1177/0972150918791378 DO https://doi.org/10.1177/0972150918791378 SF ELIB - SuUB Bremen
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