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1 Ergebnisse
1
Exploring the Relationship Between Celebrity Worship and Br..:
Parmar, Yadvinder
;
Mann, Bikram Jit Singh
Journal of Creative Communications. 16 (2020) 1 - p. 61-80 , 2020
Link:
https://doi.org/10.1177/0973258620968963
RT Journal T1
Exploring the Relationship Between Celebrity Worship and Brand Equity: The Mediating Role of Self-brand Connection
UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_0973258620968963&Exemplar=1&LAN=DE A1 Parmar, Yadvinder A1 Mann, Bikram Jit Singh PB SAGE Publications YR 2020 SN 0973-2586 SN 0973-2594 JF Journal of Creative Communications VO 16 IS 1 SP 61 OP 80 LK http://dx.doi.org/https://doi.org/10.1177/0973258620968963 DO https://doi.org/10.1177/0973258620968963 SF ELIB - SuUB Bremen
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