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1 Ergebnisse
1
Look Who's Talking Now: The Effects of Pre-recorded and AI-..:
Knödler, Lino
;
Rudeloff, Christian
Journal of Creative Communications. , 2024
Link:
https://doi.org/10.1177/09732586241253651
RT Journal T1
Look Who's Talking Now: The Effects of Pre-recorded and AI-generated Synthetic Brand Voices on Brand Anthropomorphism and Brand Equity
UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_09732586241253651&Exemplar=1&LAN=DE A1 Knödler, Lino A1 Rudeloff, Christian PB SAGE Publications YR 2024 SN 0973-2586 SN 0973-2594 JF Journal of Creative Communications LK http://dx.doi.org/https://doi.org/10.1177/09732586241253651 DO https://doi.org/10.1177/09732586241253651 SF ELIB - SuUB Bremen
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