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1 Ergebnisse
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Discursive Communication Strategies for Introducing Innovat..:
Zhang, Huiyu
;
Song, Yiqun
;
Wei, Yuanhong
.
Journal of Business and Technical Communication. 35 (2021) 3 - p. 369-400 , 2021
Link:
https://doi.org/10.1177/10506519211001123
RT Journal T1 <Title>Discursive Communication Strategies for Introducing Innovative Products: The Content, Cohesion, and Coherence of Product Launch Presentations</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_10506519211001123&Exemplar=1&LAN=DE A1 Zhang, Huiyu A1 Song, Yiqun A1 Wei, Yuanhong A1 Liu, Jingjiang PB SAGE Publications YR 2021 SN 1050-6519 SN 1552-4574 JF Journal of Business and Technical Communication VO 35 IS 3 SP 369 OP 400 LK http://dx.doi.org/https://doi.org/10.1177/10506519211001123 DO https://doi.org/10.1177/10506519211001123 SF ELIB - SuUB Bremen
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