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1 Ergebnisse
1
Let's Profitably Fight Poverty, Shall We? How Managers Use ..:
Geradts, Thijs
;
Jansen, Justin
;
Cornelissen, Joep
Organization & Environment. 35 (2022) 4 - p. 579-606 , 2022
Link:
https://doi.org/10.1177/10860266221095253
RT Journal T1
Let's Profitably Fight Poverty, Shall We? How Managers Use Emotional Framing to Develop Base of the Pyramid Ventures Inside a Large Fast-moving Consumer Goods Company
UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_10860266221095253&Exemplar=1&LAN=DE A1 Geradts, Thijs A1 Jansen, Justin A1 Cornelissen, Joep PB SAGE Publications YR 2022 SN 1086-0266 SN 1552-7417 JF Organization & Environment VO 35 IS 4 SP 579 OP 606 LK http://dx.doi.org/https://doi.org/10.1177/10860266221095253 DO https://doi.org/10.1177/10860266221095253 SF ELIB - SuUB Bremen
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