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1 Ergebnisse
1
From Customer Lifetime Value to Shareholder Value: Theory, ..:
Berger, Paul D.
;
Eechambadi, Naras
;
George, Morris
...
Journal of Service Research. 9 (2006) 2 - p. 156-167 , 2006
Link:
https://doi.org/10.1177/1094670506293569
RT Journal T1
From Customer Lifetime Value to Shareholder Value: Theory, Empirical Evidence, and Issues for Future Research
UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_1094670506293569&Exemplar=1&LAN=DE A1 Berger, Paul D. A1 Eechambadi, Naras A1 George, Morris A1 Lehmann, Donald R. A1 Rizley, Ross A1 Venkatesan, Rajkumar PB SAGE Publications YR 2006 SN 1094-6705 SN 1552-7379 JF Journal of Service Research VO 9 IS 2 SP 156 OP 167 LK http://dx.doi.org/https://doi.org/10.1177/1094670506293569 DO https://doi.org/10.1177/1094670506293569 SF ELIB - SuUB Bremen
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