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The Language of Brands in Social Media: Using Topic Modelin..:
Swaminathan, Vanitha
;
Schwartz, H. Andrew
;
Menezes, Rowan
.
Journal of Interactive Marketing. 57 (2022) 2 - p. 255-277 , 2022
Link:
https://doi.org/10.1177/10949968221088275
RT Journal T1
The Language of Brands in Social Media: Using Topic Modeling on Social Media Conversations to Drive Brand Strategy
UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_10949968221088275&Exemplar=1&LAN=DE A1 Swaminathan, Vanitha A1 Schwartz, H. Andrew A1 Menezes, Rowan A1 Hill, Shawndra PB SAGE Publications YR 2022 SN 1094-9968 SN 1520-6653 JF Journal of Interactive Marketing VO 57 IS 2 SP 255 OP 277 LK http://dx.doi.org/https://doi.org/10.1177/10949968221088275 DO https://doi.org/10.1177/10949968221088275 SF ELIB - SuUB Bremen
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