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1 Ergebnisse
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The Power of AI-Generated Voices: How Digital Vocal Tract L..:
Efthymiou, Fotis
;
Hildebrand, Christian
;
de Bellis, Emanuel
.
Journal of Interactive Marketing. 59 (2023) 2 - p. 117-134 , 2023
Link:
https://doi.org/10.1177/10949968231194905
RT Journal T1
The Power of AI-Generated Voices: How Digital Vocal Tract Length Shapes Product Congruency and Ad Performance
UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_10949968231194905&Exemplar=1&LAN=DE A1 Efthymiou, Fotis A1 Hildebrand, Christian A1 de Bellis, Emanuel A1 Hampton, William H. PB SAGE Publications YR 2023 SN 1094-9968 SN 1520-6653 JF Journal of Interactive Marketing VO 59 IS 2 SP 117 OP 134 LK http://dx.doi.org/https://doi.org/10.1177/10949968231194905 DO https://doi.org/10.1177/10949968231194905 SF ELIB - SuUB Bremen
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