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A song and dance: Branded entertainment and mobile promotio:
Grainge, Paul
International Journal of Cultural Studies. 15 (2011) 2 - p. 165-180 , 2011
Link:
https://doi.org/10.1177/1367877911416887
RT Journal T1 <Title>A song and dance: Branded entertainment and mobile promotion</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_1367877911416887&Exemplar=1&LAN=DE A1 Grainge, Paul PB SAGE Publications YR 2011 SN 1367-8779 SN 1460-356X JF International Journal of Cultural Studies VO 15 IS 2 SP 165 OP 180 LK http://dx.doi.org/https://doi.org/10.1177/1367877911416887 DO https://doi.org/10.1177/1367877911416887 SF ELIB - SuUB Bremen
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