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1 Ergebnisse
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The role of symbols in value cocreation:
Akaka, Melissa Archpru
;
Corsaro, Daniela
;
Kelleher, Carol
...
Marketing Theory. 14 (2014) 3 - p. 311-326 , 2014
Link:
https://doi.org/10.1177/1470593114534344
RT Journal T1
The role of symbols in value cocreation
UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_1470593114534344&Exemplar=1&LAN=DE A1 Akaka, Melissa Archpru A1 Corsaro, Daniela A1 Kelleher, Carol A1 Maglio, Paul P. A1 Seo, Yuri A1 Lusch, Robert F. A1 Vargo, Stephen L. PB SAGE Publications YR 2014 SN 1470-5931 SN 1741-301X JF Marketing Theory VO 14 IS 3 SP 311 OP 326 LK http://dx.doi.org/https://doi.org/10.1177/1470593114534344 DO https://doi.org/10.1177/1470593114534344 SF ELIB - SuUB Bremen
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