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The role of institutions in non-Western contexts in reinfor..:
Jafari, Aliakbar
Marketing Theory. 22 (2022) 2 - p. 211-227 , 2022
Link:
https://doi.org/10.1177/14705931221075371
RT Journal T1 <Title>The role of institutions in non-Western contexts in reinforcing West-centric knowledge hierarchies: Towards more self-reflexivity in marketing and consumer research</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_14705931221075371&Exemplar=1&LAN=DE A1 Jafari, Aliakbar PB SAGE Publications YR 2022 SN 1470-5931 SN 1741-301X JF Marketing Theory VO 22 IS 2 SP 211 OP 227 LK http://dx.doi.org/https://doi.org/10.1177/14705931221075371 DO https://doi.org/10.1177/14705931221075371 SF ELIB - SuUB Bremen
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