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Researching and marketing to consumption collectives:
Hawkins, Matthew A
International Journal of Market Research. 60 (2018) 5 - p. 517-530 , 2018
Link:
https://doi.org/10.1177/1470785318769594
RT Journal T1 <Title>Researching and marketing to consumption collectives</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_1470785318769594&Exemplar=1&LAN=DE A1 Hawkins, Matthew A PB SAGE Publications YR 2018 SN 1470-7853 SN 2515-2173 JF International Journal of Market Research VO 60 IS 5 SP 517 OP 530 LK http://dx.doi.org/https://doi.org/10.1177/1470785318769594 DO https://doi.org/10.1177/1470785318769594 SF ELIB - SuUB Bremen
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