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Forecasting advertising and media effects on sales: Econome..:
Dawes, John
;
Kennedy, Rachel
;
Green, Kesten
.
International Journal of Market Research. 60 (2018) 6 - p. 611-620 , 2018
Link:
https://doi.org/10.1177/1470785318782871
RT Journal T1 <Title>Forecasting advertising and media effects on sales: Econometrics and alternatives</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_1470785318782871&Exemplar=1&LAN=DE A1 Dawes, John A1 Kennedy, Rachel A1 Green, Kesten A1 Sharp, Byron PB SAGE Publications YR 2018 SN 1470-7853 SN 2515-2173 JF International Journal of Market Research VO 60 IS 6 SP 611 OP 620 LK http://dx.doi.org/https://doi.org/10.1177/1470785318782871 DO https://doi.org/10.1177/1470785318782871 SF ELIB - SuUB Bremen
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