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How collectivistic values affect online word-of-mouth:
Pezzuti, Todd
;
Leonhardt, James M
International Journal of Market Research. 63 (2020) 4 - p. 436-453 , 2020
Link:
https://doi.org/10.1177/1470785320929200
RT Journal T1 <Title>How collectivistic values affect online word-of-mouth</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_1470785320929200&Exemplar=1&LAN=DE A1 Pezzuti, Todd A1 Leonhardt, James M PB SAGE Publications YR 2020 SN 1470-7853 SN 2515-2173 JF International Journal of Market Research VO 63 IS 4 SP 436 OP 453 LK http://dx.doi.org/https://doi.org/10.1177/1470785320929200 DO https://doi.org/10.1177/1470785320929200 SF ELIB - SuUB Bremen
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