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Impact of social media brand blunders on brand trust and br..:
Hayran, Ceren
;
Ceylan, Melis
International Journal of Market Research. 65 (2022) 4 - p. 466-483 , 2022
Link:
https://doi.org/10.1177/14707853221132216
RT Journal T1 <Title>Impact of social media brand blunders on brand trust and brand liking</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_14707853221132216&Exemplar=1&LAN=DE A1 Hayran, Ceren A1 Ceylan, Melis PB SAGE Publications YR 2022 SN 1470-7853 SN 2515-2173 JF International Journal of Market Research VO 65 IS 4 SP 466 OP 483 LK http://dx.doi.org/https://doi.org/10.1177/14707853221132216 DO https://doi.org/10.1177/14707853221132216 SF ELIB - SuUB Bremen
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