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To recommend or not recommend is the question: Does NPS pre..:
Schlosser, Ann
International Journal of Market Research. 66 (2023) 2-3 - p. 199-215 , 2023
Link:
https://doi.org/10.1177/14707853231186309
RT Journal T1 <Title>To recommend or not recommend is the question: Does NPS predict word-of-mouth?</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_14707853231186309&Exemplar=1&LAN=DE A1 Schlosser, Ann PB SAGE Publications YR 2023 SN 1470-7853 SN 2515-2173 JF International Journal of Market Research VO 66 IS 2-3 SP 199 OP 215 LK http://dx.doi.org/https://doi.org/10.1177/14707853231186309 DO https://doi.org/10.1177/14707853231186309 SF ELIB - SuUB Bremen
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