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The Untested Assumption: Can a Net Promoter Study Be Used t..:
Bettencourt, Lance A
;
Houston, Mark B
International Journal of Market Research. 66 (2023) 2-3 - p. 216-240 , 2023
Link:
https://doi.org/10.1177/14707853231198780
RT Journal T1 <Title>The Untested Assumption: Can a Net Promoter Study Be Used to Improve Net Promoter Score?</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_14707853231198780&Exemplar=1&LAN=DE A1 Bettencourt, Lance A A1 Houston, Mark B PB SAGE Publications YR 2023 SN 1470-7853 SN 2515-2173 JF International Journal of Market Research VO 66 IS 2-3 SP 216 OP 240 LK http://dx.doi.org/https://doi.org/10.1177/14707853231198780 DO https://doi.org/10.1177/14707853231198780 SF ELIB - SuUB Bremen
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