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1 Ergebnisse
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How to signal product variety on pack: an investigation of ..:
Ward, Ella
;
Romaniuk, Jenni
;
Trinh, Giang
..
International Journal of Market Research. 66 (2023) 1 - p. 46-72 , 2023
Link:
https://doi.org/10.1177/14707853231201852
RT Journal T1 <Title>How to signal product variety on pack: an investigation of color and image cues</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_14707853231201852&Exemplar=1&LAN=DE A1 Ward, Ella A1 Romaniuk, Jenni A1 Trinh, Giang A1 Dawes, John A1 Beal, Virginia PB SAGE Publications YR 2023 SN 1470-7853 SN 2515-2173 JF International Journal of Market Research VO 66 IS 1 SP 46 OP 72 LK http://dx.doi.org/https://doi.org/10.1177/14707853231201852 DO https://doi.org/10.1177/14707853231201852 SF ELIB - SuUB Bremen
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