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1 Ergebnisse
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NPS spillover in brand extensions: An empirical study:
Cho, Jihoon
;
Walker, Doug
;
Nowlin, Edward L.
International Journal of Market Research. 66 (2024) 2-3 - p. 359-371 , 2024
Link:
https://doi.org/10.1177/14707853231225366
RT Journal T1 <Title>NPS spillover in brand extensions: An empirical study</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_14707853231225366&Exemplar=1&LAN=DE A1 Cho, Jihoon A1 Walker, Doug A1 Nowlin, Edward L. PB SAGE Publications YR 2024 SN 1470-7853 SN 2515-2173 JF International Journal of Market Research VO 66 IS 2-3 SP 359 OP 371 LK http://dx.doi.org/https://doi.org/10.1177/14707853231225366 DO https://doi.org/10.1177/14707853231225366 SF ELIB - SuUB Bremen
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