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Customers' response to the offer of substitute brands of me..:
Kumar, Yogesh
;
Khandelwal, Utkal
;
Saxena, Ankit
Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector. 16 (2020) 4 - p. 147-152 , 2020
Link:
https://doi.org/10.1177/1741134320947758
RT Journal T1 <Title>Customers' response to the offer of substitute brands of medicines for the prescribed ones – An exploratory study of consumer behavior in North India</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_1741134320947758&Exemplar=1&LAN=DE A1 Kumar, Yogesh A1 Khandelwal, Utkal A1 Saxena, Ankit PB SAGE Publications YR 2020 SN 1741-1343 SN 1741-7090 JF Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector VO 16 IS 4 SP 147 OP 152 LK http://dx.doi.org/https://doi.org/10.1177/1741134320947758 DO https://doi.org/10.1177/1741134320947758 SF ELIB - SuUB Bremen
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