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Fuzzy indicators for customer retention:
Valenzuela-Fernández, Leslier
;
Nicolas, Carolina
;
Gil-Lafuente, Jaime
.
International Journal of Engineering Business Management. 8 (2016) - p. 184797901667052 , 2016
Link:
https://doi.org/10.1177/1847979016670526
RT Journal T1 <Title>Fuzzy indicators for customer retention</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_1847979016670526&Exemplar=1&LAN=DE A1 Valenzuela-Fernández, Leslier A1 Nicolas, Carolina A1 Gil-Lafuente, Jaime A1 Merigó, José M. PB SAGE Publications YR 2016 SN 1847-9790 SN 1847-9790 JF International Journal of Engineering Business Management VO 8 SP 184797901667052 LK http://dx.doi.org/https://doi.org/10.1177/1847979016670526 DO https://doi.org/10.1177/1847979016670526 SF ELIB - SuUB Bremen
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