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Music and Responses to Advertising: The Effects of Musical ..:
Galan, Jean-Philippe
Recherche et Applications en Marketing (English Edition). 24 (2009) 4 - p. 3-22 , 2009
Link:
https://doi.org/10.1177/205157070902400401
RT Journal T1 <Title>Music and Responses to Advertising: The Effects of Musical Characteristics, Likeability and Congruency</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_205157070902400401&Exemplar=1&LAN=DE A1 Galan, Jean-Philippe PB SAGE Publications YR 2009 SN 2051-5707 SN 2051-5707 JF Recherche et Applications en Marketing (English Edition) VO 24 IS 4 SP 3 OP 22 LK http://dx.doi.org/https://doi.org/10.1177/205157070902400401 DO https://doi.org/10.1177/205157070902400401 SF ELIB - SuUB Bremen
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