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Brand heritage: The past in the service of brand management:
Pecot, Fabien
;
De Barnier, Virginie
Recherche et Applications en Marketing (English Edition). 32 (2017) 4 - p. 72-90 , 2017
Link:
https://doi.org/10.1177/2051570717699376
RT Journal T1 <Title>Brand heritage: The past in the service of brand management</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_2051570717699376&Exemplar=1&LAN=DE A1 Pecot, Fabien A1 De Barnier, Virginie PB SAGE Publications YR 2017 SN 2051-5707 SN 2051-5707 JF Recherche et Applications en Marketing (English Edition) VO 32 IS 4 SP 72 OP 90 LK http://dx.doi.org/https://doi.org/10.1177/2051570717699376 DO https://doi.org/10.1177/2051570717699376 SF ELIB - SuUB Bremen
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