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On positioning videography as a tool for theorizing:
Rokka, Joonas
;
Hietanen, Joel
Recherche et Applications en Marketing (English Edition). 33 (2018) 3 - p. 106-121 , 2018
Link:
https://doi.org/10.1177/2051570718754762
RT Journal T1 <Title>On positioning videography as a tool for theorizing</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1177_2051570718754762&Exemplar=1&LAN=DE A1 Rokka, Joonas A1 Hietanen, Joel PB SAGE Publications YR 2018 SN 2051-5707 SN 2051-5707 JF Recherche et Applications en Marketing (English Edition) VO 33 IS 3 SP 106 OP 121 LK http://dx.doi.org/https://doi.org/10.1177/2051570718754762 DO https://doi.org/10.1177/2051570718754762 SF ELIB - SuUB Bremen
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